Loyalty program takes RJR's Doral to No. 3

Pollack, Judann
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p4
Trade Publication
Considers the impact of R.J. Reynolds Tobacco Co. customer loyalty program. Private party planned to be held in North Carolina concluding the Rally Across the Heartland tour; The status of Doral cigarettes as the number four product in the United States; Customer satisfaction rate.


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