TITLE

Loyalty program takes RJR's Doral to No. 3

AUTHOR(S)
Pollack, Judann
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Considers the impact of R.J. Reynolds Tobacco Co. customer loyalty program. Private party planned to be held in North Carolina concluding the Rally Across the Heartland tour; The status of Doral cigarettes as the number four product in the United States; Customer satisfaction rate.
ACCESSION #
2215488

 

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