Fitness kick pays off for 'Shape' and 'Health.'

Kerwin, Ann Marie
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p3
Trade Publication
Focuses on the success of two women's health magazines, `Shape' and `Health.' Circulation of the two periodicals; The status of `Shape' as the third-largest young women's publication as of August 1999; How the magazines gained popularity.


Related Articles

  • Shape: An expert's view. Trickett, Eleanor // Campaign;04/16/99, Issue 15, p16 

    Evaluates the content of the women's periodical `Shape.' Problems with the attractiveness of the cover; Failure of the fashion pages to transcend the norm; Failure to deliver the magazine's goal.

  • MEDIA ON TRIAL. Goad, Review // Media Week;4/8/2008, Issue 1157, p10 

    The article reports on the relaunch of women's monthly magazine "Shape" by River Publishing. The author says that River Publishing took a bold move by relaunching the magazine, considering the recent closure of "New Woman" by Bauer Consumer Media and the continued volatility of the women's...

  • Hotlines.  // Shape;Dec2003, Vol. 23 Issue 4, p14 

    Presents readers' comments on several topics related to health published in previous issues of the journal "Shape" as of December 2003.

  • Your favorite ADVICE.  // Shape;Apr2005, Vol. 24 Issue 8, p46 

    Presents several health advices that were published in the journal "Shape."

  • Building greater strength. Souccar, Miriam Kreinin // Crain's New York Business;9/6/2004, Vol. 20 Issue 36, p25 

    When Dianne Newman, famous publisher flew to Basel, Switzerland, in March to attend the watch industry's most important convention, there were no vacant hotel rooms in the city. In fact, it was so crowded that for four days Newman, then the publisher of "Shape," had to share with the magazine's...

  • Women's Health bids to stand out from the crowd. Magee, Kate // PRWeek (London);2/10/2012, p19 

    The article reports on the launch of "Women's Health" magazine in Great Britain in February 2012. The magazine is aimed at women aged between 25 and 40 who are interested in self-improvement. Farrah Storr, editor of the magazine, views the output of her editorial team as service journalism. The...

  • Rodale mixes Type A with bit of Zen. Dobrow, Larry // Advertising Age;10/23/2006, Vol. 77 Issue 43, pS-9 

    The article focuses on publishing company Rodale Inc., publisher of magazines such as "Women's Health," and "Best Life," and the mainstream success it has enjoyed while keeping its roots in the alternative. Other industry executives offer their perspective on the company's success and...

  • Battle of the fittest. Flamm, Matthew // Crain's New York Business;8/8/2005, Vol. 21 Issue 32, p3 

    The article presents information related to the publications of Rodale Inc. Nearly a year after Rodale began putting out newsstand test issues of its new journal "Women's Health," the publisher is readying a full-fledged launch. Though it hasn't announced its plans, Rodale has appointed a...

  • "WOMEN'S HEALTH" AND "MEN'S HEALTH" ARE INCREASINGLY GENDER-SEPARATED.  // Media Industry Newsletter;1/15/2007, Vol. 60 Issue 3, p3 

    The article focuses on the periodical "Women's Health." Rodale president and chief executive officer (CEO) Steve Murphy created the spinoff of the periodical "Men's Health" in November 2005 because of its popularity among women either for themselves or as a gift. The "Women's Health" rate base...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics