TITLE

Visa's biggest-ever NFL push gets $50 mil budget

AUTHOR(S)
Petrecca, Laura
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the advertising plans of credit card provider Visa USA regarding the National Football League (NFL). 1999 as the fifth year of Visa NFL sponsorship; Campaign budget; Market strategies; Specifics from the advertisements.
ACCESSION #
2215483

 

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