Visa's biggest-ever NFL push gets $50 mil budget

Petrecca, Laura
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p1
Trade Publication
Looks at the advertising plans of credit card provider Visa USA regarding the National Football League (NFL). 1999 as the fifth year of Visa NFL sponsorship; Campaign budget; Market strategies; Specifics from the advertisements.


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