Dell founder steps into ad spotlight

Elkin, Tobi
August 1999
Advertising Age;8/30/1999, Vol. 70 Issue 36, p1
Trade Publication
Reports that Dell Computer Corp. chief executive officer (CEO) and founder Michael Dell will be featured in a television advertisement. The private nature of the CEO; Focus of the advertisement on Dell customer personal relations; Hopes to give a more human face to Dell; Creation of the television advertising by BBDO Worldwide.


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