TITLE

Dell founder steps into ad spotlight

AUTHOR(S)
Elkin, Tobi
PUB. DATE
August 1999
SOURCE
Advertising Age;8/30/1999, Vol. 70 Issue 36, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Dell Computer Corp. chief executive officer (CEO) and founder Michael Dell will be featured in a television advertisement. The private nature of the CEO; Focus of the advertisement on Dell customer personal relations; Hopes to give a more human face to Dell; Creation of the television advertising by BBDO Worldwide.
ACCESSION #
2215481

 

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