Dodge Aims to Be `Different'

Irwin, Tanya
August 1999
Adweek Western Edition;08/16/99, Vol. 49 Issue 33, p30
Trade Publication
Reveals the tagline in the television advertising campaign created by BBDO for DaimlerChrysler Dodge division. Other agencies that contributed to the effort; Previous tagline; Amount spent on advertising in 1998.


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