TITLE

Dodge Aims to Be `Different'

AUTHOR(S)
Irwin, Tanya
PUB. DATE
August 1999
SOURCE
Adweek Western Edition;08/16/99, Vol. 49 Issue 33, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals the tagline in the television advertising campaign created by BBDO for DaimlerChrysler Dodge division. Other agencies that contributed to the effort; Previous tagline; Amount spent on advertising in 1998.
ACCESSION #
2214719

 

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