Bassett launches first catalog

Engel, Clint
August 2006
Furniture/Today;8/28/2006, Vol. 30 Issue 50, p1
Trade Publication
The article reports that Bassett Furniture will launch its consumer catalog as its primary marketing tool targeting consumers from its Bassett Furniture Direct dedicated stores. The company will release an initial 1.2 million copies of the catalog to existing customers and prospects. It plans to turn the catalog into a quarterly publication.


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