Steering Market Data to Auto Dealers

Haugsted, Linda
August 2006
Multichannel News;8/28/2006, Vol. 27 Issue 34, p25
The article reports on the partnership between Time Warner Cable (TWC) Media Sales and software product vendor Claritas Inc. The TWC unit will use the Claritas AdSelect Polk Module to help its local advertising salespeople demonstrate the value of cable advertising to dealers selling new and used cars. AdSelect helps the company demonstrate the geographic advantage of cable. According to Claritas vice president Morris Sneor, the module was designed to maximize sales opportunities within the automotive sector.


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