TITLE

Steering Market Data to Auto Dealers

AUTHOR(S)
Haugsted, Linda
PUB. DATE
August 2006
SOURCE
Multichannel News;8/28/2006, Vol. 27 Issue 34, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership between Time Warner Cable (TWC) Media Sales and software product vendor Claritas Inc. The TWC unit will use the Claritas AdSelect Polk Module to help its local advertising salespeople demonstrate the value of cable advertising to dealers selling new and used cars. AdSelect helps the company demonstrate the geographic advantage of cable. According to Claritas vice president Morris Sneor, the module was designed to maximize sales opportunities within the automotive sector.
ACCESSION #
22106199

 

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