Storming Into Retail

Haugsted, Linda
August 2006
Multichannel News;8/28/2006, Vol. 27 Issue 34, p25
The article focuses on the expansion of the Weather Channel's (TWC) licensing coverage using the cross-promotional opportunities to place safety and emergency-preparedness information on products normally purchased in advance of the onset of severe weather. TWC and Spectrum Brands, maker of Rayovac batteries and flashlights, teamed up on a radio media tour offering safety and preparation tips. The TWC Stormtracker weather-alert radio marketed by Vector is also being sold across the U.S.


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