TITLE

Going High-Tech To Tap Viewers

AUTHOR(S)
Grillo, Jean Bergantini
PUB. DATE
August 2006
SOURCE
Multichannel News;8/28/2006, Vol. 27 Issue 34, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the efforts of several cable networks to reach out to younger viewers in the U.S. through broadband and mobile content. Nick Jr. offered sneak peeks of the animated preschool comedy "Wow! Wow! Wubbzy!" all summer via five- to seven-minute podcasts. Cartoon Network's Toonami Jetstream broadband offering provides on-demand, full-length streaming episodes of anime and action series. Disney Channel launched a broadband video player in June 2006.
ACCESSION #
22106191

 

Related Articles

  • Family shows find new auds. Mallory, Michael // Variety;03/26/2001, Vol. 382 Issue 6, pM31 

    Provides information on children's television programs and animated series in the United States. Ratings of the family-oriented shows `The Gilmore Girls' and `Seventh Heaven'; Discussion on the preferences of children and teenage viewers; Details on the television programming of Nickelodeon and...

  • Premium or cheap?  // Adweek Western Edition;8/2/93, Vol. 43 Issue 31, p14 

    Presents a Family Channel/Gallup Survey of Television Viewing Habits. Quality of programming; Depiction of women; Sex and violence; Considerations of advertisers.

  • Lifetime zooms. McAdams, Deborah D. // Broadcasting & Cable;07/03/2000, Vol. 130 Issue 28, p31 

    Reports on audience shares posted by United States cable networks in the second quarter of 2000. Lifetime; USA; TBS; TNT; Nickelodeon; VH1; History Channel; E! Entertainment.

  • Kids May Be Toddling Away From Television. Katz, Richard // Variety;12/21/98, Vol. 373 Issue 6, p39 

    Reports on the decline of children's television viewership for the year 1998 in the United States. Comment from Shelly Hirsch, chief executive of Summit Media, which creates children's shows; Theory on the decline; View of Robert Sieber, vice president of audience development for Turner.

  • Growing Up Fast. Albiniak, Paige // Broadcasting & Cable;11/5/2007, Vol. 137 Issue 44, p20 

    The article focuses on the cable television network for children aged 2-5, PBS Kids Sprout. Launched in 2005 Kids Sprout offers three services, a digital cable network, its own Web site for children, and a video dial tone service. The latter is a particularly popular service for preschoolers,...

  • Nick is in the zone. Petrozzello, Donna // Broadcasting & Cable;06/29/98, Vol. 128 Issue 27, p61 

    Reports that Nickelodeon is taking over the 8-9 p.m. hour starting August 31, 1998 to present `Nickel-O-Zone,' a branded prime time block featuring existing series alongside originals. Information on Nickel-O-Zone; Television program introduced by Nickelodeon in October 1996; Other shows...

  • U.S. kids networks playing follow the leader. Galetto, Mike // Electronic Media;07/28/97, Vol. 16 Issue 31, p23 

    Reports that as in much as in one year, the number of United States based children's channels in Latin America has increased from one to four, with a handful of country-specific channels looking to expand. How the Cartoon Network, Latin America's first panregional kids channel has fueled this...

  • Disney takes on Nick. McConville, Jim // Broadcasting & Cable;12/30/96, Vol. 126 Issue 53, p28 

    Reports on cable television network Disney Channel's launching of a children's educational network ABZ by 1998. Targeting of children at daytime and teenagers and young adults at night; Positioning of ABZ against Nickelodeon.

  • Kids' Upfront Makes a Late Arrival. Forkan, Jim // Multichannel News;5/14/2001, Vol. 22 Issue 20, p8 

    Reports the status of the upfront advertising-sales market for children's programming in the United States. Negotiations with buyers by the Cartoon Network; Efforts of Nickelodeon to attract clients; Decline in the toy business and inventory on both cable and broadcast outlets.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics