Going High-Tech To Tap Viewers

Grillo, Jean Bergantini
August 2006
Multichannel News;8/28/2006, Vol. 27 Issue 34, p24
The article focuses on the efforts of several cable networks to reach out to younger viewers in the U.S. through broadband and mobile content. Nick Jr. offered sneak peeks of the animated preschool comedy "Wow! Wow! Wubbzy!" all summer via five- to seven-minute podcasts. Cartoon Network's Toonami Jetstream broadband offering provides on-demand, full-length streaming episodes of anime and action series. Disney Channel launched a broadband video player in June 2006.


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