TITLE

Gospel, DirecTV Sing a Local Tune

AUTHOR(S)
Reynolds, Mike
PUB. DATE
August 2006
SOURCE
Multichannel News;8/28/2006, Vol. 27 Issue 34, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the partnership between Gospel Music Channel and DirecTV Inc. to offer Gospel programming in Denver, Colorado, Jacksonville, Florida and Dallas-Fort Worth, Texas. According to Brad Bentley, vice president of acquisition marketing at DirecTV, the service would expand into other markets provided it reached certain penetration levels within a time period. Gospel vice chairman Brad Siegel said that the arrangement affords Gospel great sampling through strong channel positioning.
ACCESSION #
22106163

 

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