Outdoor's Expedition May Lead to a Sale

Farrell, Mike
August 2006
Multichannel News;8/28/2006, Vol. 27 Issue 34, p5
The article reports on the decision of Outdoor Channel Holdings to hire former Food Network executives Cathy Rasenberger and Jeff Wayne as consultants. According to AG Edwards media analyst Michael Kupinski, such a decision could result in the ultimate sale of the company. Outdoor Channel CEO Perry Massie explained that hiring the consultants was mainly a move to determine how to better close deals with operators. Subscriber fees amounted to $4.3 million in the second quarter of 2006.


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