Made in China: cachet or trashy?

Baverstock, Alex
March 2006
Brand Strategy;Mar2006, Issue 200, p48
Trade Publication
The article reports on the results of a Synovate survey of consumers' perception of the quality of products made in China. The survey showed that one in eight respondents from the United States and Europe think highly of the quality of products made in China and Korea. About 12 percent of American consumers would purchase Chinese products.


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