The great outdoors

Thompson, Damian
March 2006
Brand Strategy;Mar2006, Issue 200, p46
Trade Publication
The article focuses on outdoor advertising trends in Europe. The overall number of outdoor sites in Spain has increased in 12 years, from 54,000 in 1991 to 102.4500 in 2003. Digital and LCD technologies are popular trend in out-of-home tools and their benefits include precise targeting and communication of a globally-coordinated message.


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