TITLE

Brand strategies for Asia

AUTHOR(S)
Roll, Martin
PUB. DATE
March 2006
SOURCE
Brand Strategy;Mar2006, Issue 200, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at brand marketing strategies in Asia. He claims that majority of Asian brands have reinforced traditional values such as hospitality in hotels and airlines. The interconnections between different countries in Asia create opportunities for marketers who want to launch pan-Asian initiatives for their products and services.
ACCESSION #
22096055

 

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