Service is a selling point

Nwokorie, Ije
March 2006
Brand Strategy;Mar2006, Issue 200, p32
Trade Publication
The author provides tips to product companies on how to use services to boost their brand and revenue potential. He explains that services are core, strategic source of revenue for all types of businesses. He suggests adding theatre in the service to address several idiosyncrasies of customers. He points out that any brand that has a range of products meeting related needs such as personal care, transportation or leisure, can develop ideas for addressing various needs in one service.


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