TITLE

Learning from religion

AUTHOR(S)
Lindstrom, Martin
PUB. DATE
March 2006
SOURCE
Brand Strategy;Mar2006, Issue 200, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses several elements in religions that command complete devotion and loyalty among their followers and which brand marketers can use to achieve the ultimate customer relationship. These factors include a sense of belonging, clear vision, rivalry, authenticity, consistency, an idea of perfection, symbolism and sensory appeal.
ACCESSION #
22096053

 

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