Branding that's match fit

Henry, Colin
March 2006
Brand Strategy;Mar2006, Issue 200, p18
Trade Publication
The article presents an interview with Colin Henry, global marketing and product design director at Umbro, about how the company is expanding its global reach and moving into other business areas while retaining its footballing heritage. He explains that he was hired to develop Umbro's football brand into new areas of business. He also describes the company's global marketing campaign.


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