TITLE

Branding that's match fit

AUTHOR(S)
Henry, Colin
PUB. DATE
March 2006
SOURCE
Brand Strategy;Mar2006, Issue 200, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents an interview with Colin Henry, global marketing and product design director at Umbro, about how the company is expanding its global reach and moving into other business areas while retaining its footballing heritage. He explains that he was hired to develop Umbro's football brand into new areas of business. He also describes the company's global marketing campaign.
ACCESSION #
22096050

 

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