TITLE

The home front

AUTHOR(S)
Baker, Claudine
PUB. DATE
March 2006
SOURCE
Brand Strategy;Mar2006, Issue 200, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that brand marketers are offering professional-grade products and services to customers who prefer to stay at home and transform their living space into social and entertainment areas. Manufacturer of indoor and outdoor residential game courts and sports flooring, Sport Court International is offering synthetic putting greens to indoor basketball courts. BMI Gaming is offering arcade games such as pinball machines.
ACCESSION #
22096048

 

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