TITLE

The price is right

AUTHOR(S)
Davidson, Andy
PUB. DATE
March 2006
SOURCE
Brand Strategy;Mar2006, Issue 200, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how brands have enabled customers to personalize products and prices. The music network Last FM offers premium membership at a cost determined by the user. The Bittorrent service requests donations from customers who want to download media files. The ideas and content for EA Games' Spore were developed by players.
ACCESSION #
22096043

 

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