News Round up

March 2006
Brand Strategy;Mar2006, Issue 200, p6
Trade Publication
The article presents news briefs concerning brand marketing in Great Britain. Danone, Kellogg's, Kraft, Nestle and PepsiCo are developing a single food labeling systems to avoid the traffic light system designed by the Food Standards Authority. Bottlers have filed a lawsuit against Coca-Cola's plan to change the way it distributes its products to the market. Blackberry has developed its first standalone pan-European advertising campaign to support the launch of its 8700 handheld device.


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