TITLE

Knowledge Adventure broadens brand identity in new markets with licensing

PUB. DATE
June 1999
SOURCE
Electronic Education Report;06/23/99, Vol. 6 Issue 12, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Havas Interactive subsidiary firm Knowledge Adventure has licensed the characters in its JumpStart series of software to Scholastic Corp. to produce line of educational workbooks for the school market. Role of workbooks.
ACCESSION #
2208541

 

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