TITLE

Macy's West unveils open-sell approach on new beauty floor

AUTHOR(S)
Hammond, Teena
PUB. DATE
August 1999
SOURCE
WWD: Women's Wear Daily;8/20/1999, Vol. 178 Issue 36, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the implementation of an open-sell approach in the selling area of a Macy's West flagship store in San Francisco, California. Target market; Filing of a lawsuit against Macy's West and Federated Department Stores by rival Sephora charging that they copied its store layout; Sales performance; Store layout.
ACCESSION #
2207343

 

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