Planners and the Media: Using Each Other Well

Cruz, Humberto
July 2006
Journal of Financial Planning;Jul2006, Vol. 19 Issue 7, p82
Academic Journal
The article comments on media coverage of financial planning issues, from the perspective of a journalist. The author mentions a conference for financial planners where a workshop on managing the news media could have been titled "How to Fool and Exploit the Media." Financial planners can use the media to educate the public about complex financial topics, rather than using it to gain publicity for themselves. An open dialogue between financial reporter and financial planner is an opportunity to eliminate negative stereotypes and to inform the public.


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