TITLE

Know Thy Inner Gazillionaire…

PUB. DATE
July 2006
SOURCE
Journal of Financial Planning;Jul2006, Vol. 19 Issue 7, p12
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article states that the affluent can be identified by five basic archteypes, according to a study by JPMorgan Asset Management. Anthropologist Larry Samuel of the marketing research firm, Cultural Planning, hired the asset management company for the study. The five types include: Willionaires who inherited money, favor philanthropy, and want to leave a legacy; Realionaires who spend money for value; Coolionaires who like to spend money on art; and Thrillionaires who are conspicuously wealthy.
ACCESSION #
22065581

 

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