The effect of technological environment and competitive strategy on licensing decisions

Roy, Matthew H.; Dugal, Sanjiv S.
June 1999
American Business Review;Jun99, Vol. 17 Issue 2, p112
Academic Journal
Discusses the effect of technological environment and competitive strategy on licensing decisions. Contradiction to the notion that firms with high differentiation strategy will have low levels of licensing; Results indicating that decision to license products depend not only on competitive strategy and technological context but on the stage of the product life-cycle.


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