ASG Officially Up for Sale

Niemi, Wayne
August 2006
FN: Footwear News;8/14/2006, Vol. 62 Issue 32, p4
The article announces the sale of American Sporting Goods (ASG) as of August 14, 2006. CEO Kevin Wulff confirmed that the company had signed with investment bank Wachovia Securities and was actively searching for a buyer. He speculated that its new owner would likely come from outside the footwear industry. In 2005, ASG came close to finalizing a deal with a private equity group, but pulled out of negotiations at the last minute and was taken off the market.


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