Varsity Group Embarks on Ambitious Growth Strategy

August 2006
Educational Marketer;8/21/2006, Vol. 37 Issue 24, p2
Trade Publication
The article reports on the reorganization of Varsity Group Inc. as an online bookstore for private schools and colleges in the U.S. The Varsity Group which started as a Web-based seller of college textbooks has decided to reorganize the company into four divisions after dotcom bubble's failure. Such move has been part of its five-year strategic plan aiming to deliver an array of products and solutions to educational institutions, parents as well as to students nationwide. INSET: Varsity Group Strategic Initiatives.


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