Plans for the future continue to boost value

Ringold, Debra J.
August 2006
Marketing News;8/15/2006, Vol. 40 Issue 13, p22
Trade Publication
This article reports on the launch of Mplanet, an unprecedented industrywide conference, by the American Marketing Association to be held from November 29 to December 1, 2006 in Orlando, Florida. Mplanet is the first marketing industry event to attract speakers and attendees from across the entire marketing spectrum. Core issues that have been identified and will be the focus of Mplanet include brand relevance, disciplined innovation, new organizational reality, performance marketing, new customer reality and morphing media and channels.


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