Another free paper launches in London

Hall, Emma; Wentz, Laurel
August 2006
Advertising Age;8/14/2006, Vol. 77 Issue 33, p16
Trade Publication
The article reports on the plan of Rupert Murdoch of News International to launch the newspaper London Paper in London, England on September 18, 2006. The paper is expected to be about 48 pages with a print run of 400,000. Insiders said the company plans to retaliate against new competition from the London Paper, possibly even launching a new title.


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