Change: Innovation in the Corporate DNA

Price, Robert
June 2006
Journal for Quality & Participation;Summer2006, Vol. 29 Issue 2, p4
Academic Journal
1. To foster innovation and creativity, an organization must cultivate an awareness that embraces opportunities and eventually a passion for change. 2. Called the four P's, the author suggests four policies and practices that enable employees to become more innovative problem solvers. The four P's include: partnering, especially for technological collaboration; possibilities for turning necessity into opportunity; perspective by providing opportunity for individuals to broaden problem-solving experiences; and practicing innovation throughout an organization using total quality management. 3. The author, the former CEO of a major computer company, shares his firsthand experiences in cultivating innovation through the use of the four P's in his organization. He suggests that senior executives and board members are especially vital for establishing a culture of innovation and change through the policies they adopt. 4. A sidebar offers a review of Robert Price's book, The Eye for Innovation, a resource with examples and principles to help foster an innovative corporate environment.


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