TITLE

Mattress Firm's insert worthy of second look

AUTHOR(S)
Perry, David
PUB. DATE
August 2006
SOURCE
Furniture/Today;8/21/2006, Vol. 30 Issue 49, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The author analyzes bedding specialty retailer, Mattress Firm's newspaper insert, a promotion for the Memorial Day weekend 2006. The insert features a special purchase offer by Mattress Firm with a letter from the company saying that it had used its nationwide buying power of over 300 stores to purchase a limited supply of Posturepedic pillowtop models. At the back of the insert, the company invited consumers to compare the leading brands in pressure-relieving sleep technology.
ACCESSION #
22030335

 

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