Mattress Firm's insert worthy of second look

Perry, David
August 2006
Furniture/Today;8/21/2006, Vol. 30 Issue 49, p63
Trade Publication
The author analyzes bedding specialty retailer, Mattress Firm's newspaper insert, a promotion for the Memorial Day weekend 2006. The insert features a special purchase offer by Mattress Firm with a letter from the company saying that it had used its nationwide buying power of over 300 stores to purchase a limited supply of Posturepedic pillowtop models. At the back of the insert, the company invited consumers to compare the leading brands in pressure-relieving sleep technology.


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