TITLE

Ikea keeps furniture floors fresh as it expands markets

AUTHOR(S)
Sloan, Carole
PUB. DATE
August 2006
SOURCE
Furniture/Today;8/21/2006, Vol. 30 Issue 49, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article features the Ikea North America, a lifestyle retail company. Under the leadership of Penille Spiers-Lopez, Ikea adopted a strategy that focused on presenting furniture solutions for dining, living and sleeping needs with room settings and vignettes. Several factors attributed to the company's success include its corporate and global product development operation based in Sweden.
ACCESSION #
22030315

 

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