Ikea keeps furniture floors fresh as it expands markets

Sloan, Carole
August 2006
Furniture/Today;8/21/2006, Vol. 30 Issue 49, p44
Trade Publication
The article features the Ikea North America, a lifestyle retail company. Under the leadership of Penille Spiers-Lopez, Ikea adopted a strategy that focused on presenting furniture solutions for dining, living and sleeping needs with room settings and vignettes. Several factors attributed to the company's success include its corporate and global product development operation based in Sweden.


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