August 2006
Multichannel News;8/21/2006, Vol. 27 Issue 33, p38
The article focuses on the study made by the mobile analyst firm Telephia, stating that the audience of customers using cell phones to tap the Internet is growing. In June 2006, the audiences had grown to 34 million people accessing on average 34 sessions per month from 28.4 million users accessing mobile Internet about 29 times per month in October 2005. According to Bernard Brenner, Telephia's director of mobile content, there are many different areas that allow for the complement of the mobile technologies with offline and online viewership.


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