TITLE

Walking the Runway to Mobile Video

AUTHOR(S)
Brown, Karen
PUB. DATE
August 2006
SOURCE
Multichannel News;8/21/2006, Vol. 27 Issue 33, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Bravo has unveiled a new Web site specially geared for display on two-inch cell phone screens. The company has also launched video content with the Amp'd Mobile broadband cellular service. Built using Wireless Application Protocol, the new mobile site offers fans of hit series such as Project Runway another way to keep up with the show when away from their television set. Bravo senior vice president of new media Lisa Hsia explained that the WAP site is basically a mini Web site designed specifically for mobile phones.
ACCESSION #
22029277

 

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