Walking the Runway to Mobile Video

Brown, Karen
August 2006
Multichannel News;8/21/2006, Vol. 27 Issue 33, p38
The article reports that Bravo has unveiled a new Web site specially geared for display on two-inch cell phone screens. The company has also launched video content with the Amp'd Mobile broadband cellular service. Built using Wireless Application Protocol, the new mobile site offers fans of hit series such as Project Runway another way to keep up with the show when away from their television set. Bravo senior vice president of new media Lisa Hsia explained that the WAP site is basically a mini Web site designed specifically for mobile phones.


Related Articles

  • Mobile's Gaining Ground at Bravo. Whitney, Daisy // Television Week;3/30/2009, Vol. 28 Issue 8, p32 

    The article discusses the use by Bravo of mobile Internet in the U.S. Bravo increased the number of consumers accessing its mobile Web site via cell phone from 2007 to 2008. Executive Lisa Hsia said they are trying to create buzz before, during and after a show airs and create a deeper...

  • KDDI CONTINUES TO LEAD IN NET SUBSCRIBER ADDITIONS.  // Worldwide Telecom;Apr2007, Vol. 19 Issue 4, p4 

    The article offers a look at the increase in the number of mobile subscribers of KDDI in 2007 in Japan. Of the more than one million subscribers who changed their telecommunication service provider between October 24, 2006 and January 31, KDDI has witnessed a net increase of 600,000 3G...

  • MVNO Afterburn or Heartburn. Wickham, Rhonda // Wireless Week;4/1/2005, Vol. 11 Issue 8, p4 

    Offers observations on mobile virtual network operators (MVNO) in the U.S. Growing popularity of MVNOs; Successful MVNOs in the U.S.; Issues raised regarding the future of MVNOs.

  • Three new studies examine hot-spot potential.  // RCR Wireless News;7/14/2003, Vol. 22 Issue 28, p13 

    Presents the results of several studies which examined potential markets of wireless communication systems in the U.S. as of July 2003. Suggestion in stimulating consumer interest in wireless services; Forecast on users of wireless communication systems in the country by the end of 2003;...

  • CARRIER INVESTMENTS MOVE TOWARD CONTENT. O'Shea, Dan // Wireless Review;Dec2003, Vol. 20 Issue 12, p28 

    Reports on the shift of telecommunication carrier investments toward content as demonstrated at the Wireless IT and Entertainment event of Cellular Telecommunications and Internet Association in 2004. Improvement in data coverage services; Plan to increase the viability of mobile content...

  • INSIGHT.  // Wireless Asia;Jun2005, Vol. 8 Issue 5, p6 

    Reports on developments involving mobile communication operators in telecommunication industry in the U.S. Need of Mobile virtual network operators to keep their costs down if they want to succeed in emerging markets; Impact of surging popularity of wireless email on the worldwide sales growth...

  • Prepaid data: a matter of convergence. Chau, Fiona // Wireless Asia;Dec2004, Vol. 7 Issue 10, p18 

    Provides information on a converged prepaid/postpaid billing platform which may be the solution for Asia-Pacific mobile carriers who want to add data and content services to their prepaid portfolio. Limitations in billing systems; Design of postpaid billing systems for voice and data...

  • CORRELATION FOR MULTI-FREQUENCY PROPAGA- TION IN URBAN ENVIRONMENTS. Van Laethem, B.; Quitin, F.; Bellens, F.; Oestges, C.; De Doncker, Ph. // Progress in Electromagnetics Research Letters;2012, Vol. 29, p151 

    The multi-frequency propagation in urban environment is investigated in this letter. An experimental measurement campaign is conducted to simultaneously measure the GSM-900, GSM-1800 and UMTS band of a cellular system in a suburban environment. The shadowing and small-scale fading parameters are...

  • The Soul of the Next Generation. Fitchard, Kevin // Wireless Review;Jan2005, Vol. 22 Issue 1, p24 

    Focuses on the application of orthogonal frequency division multiplexing (OFDM) to 4th Generation mobile networks. Role of OFDM in wireless communications; Overview of the OFDM technology; Creation of an official OFDM project to explore the use of the technology into future specifications for...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics