Speaking To the Youngest Latino Viewers

Clemens, Luis
August 2006
Multichannel News;8/21/2006, Vol. 27 Issue 33, p26
The article states that less attention is paid to what Latino children under 12 are watching. Twenty percent of all children in the U.S. under 5 years old are Hispanic, according to the Census Bureau. Yet, only two Spanish-language cable networks for children are available namely Sorpresa! and Discovery Kids en Español. When asked why the company launched a Spanish-language network for children, Chris Firestone, executive vice president operations for Firestone Communications, said that there needs to be options, and there needs to be multiple choice destinations for their audience.


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