TITLE

LIME TIME PRESENTATION

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
August 2006
SOURCE
Multichannel News;8/21/2006, Vol. 27 Issue 33, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the marketing strategy employed by Lime in promoting its health and environmentally friendly programming. The network, from its inception eight months ago, was built to take advantage of new forms of media available to consumers on and beyond the TV. Lime's brand can be found on a traditional, linear cable television network, cable system-delivered video on demand, broadband Internet content, satellite radio and Apple Computer Inc. iTunes portable media site. Lime CEO C. J. Kettler said that their goal was to launch a muitiplatform business and to build a brand on all platforms.
ACCESSION #
22029261

 

Related Articles

  • The industry is wired for growth. Burgi, Michael // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p24 

    Focuses on the growth prospect of the American cable television industry for 1996. Major mergers, stiff competitions and regulatory changes shaping the market; Telecommunication deregulatory legislation; Cable advertising sales market; Use of interactive digital set-top boxes; Application of...

  • Cable networks, agencies at odds over ratings. Stern, Christopher // Broadcasting & Cable;10/4/93, Vol. 123 Issue 40, p63 

    Reports on the advertising community's reaction to the Cabletelevision Advertising Bureau's (CAB) recommendation for the measurement of cable audience on a weekly or monthly basis rather than quarter hourly. Suggested use of Nielsen Media Research data; Issue on the evaluation of a buy after a...

  • Money follows. Burgi, Michael // MediaWeek;5/27/96, Vol. 6 Issue 22, Adweek p32 

    Presents forecasts for cable television's audience share for 1996. Efforts to encourage advertising in cable networks; Factors affecting television networks' purchase of cable commercial airtimes.

  • Cable boasts record rating average. Brown, Rich // Broadcasting & Cable;7/11/94, Vol. 124 Issue 28, p17 

    Presents the Cabletelevision Advertising Bureau's findings of the average record rating in total United States homes of advertising-supported cable television networks in June 1994. Prime time rating; Networks which show a ratings decline.

  • Philly's looking good to cable spot and buyers. Hall, Lee // Electronic Media;9/09/96, Vol. 15 Issue 37, p4 

    Reports on cable operators' vision to turn the city of Philadelphia, Pennsylvania into a marketwide interconnect region. Lenfest's Cable AdNet's plan to purchase competitor Metrobase Cable Advertising; Views of cable operators in tapping potential of city as a cable market; Problems cable...

  • WB, Nick lead kids TV. Friedman, Wayne // Electronic Media;12/30/2002, Vol. 21 Issue 51, p10 

    Discusses the rating performances of the cable television networks in the kids market in the fourth quarter of 2002. Increase in the advertising sales for the broadcast year 2002-2003 in the kids market; Improvement in the kid ratings of Nickelodeon; Cartoon characters providing the increase to...

  • CAB: Cable's tight focus builds brand awareness. McConville, Jim // Electronic Media;04/21/97, Vol. 16 Issue 17, p49 

    Describes the importance of household brand name awareness to American cable television broadcasters. Discussion of the issue during the Cabletelevision Advertising Bureau conference held in April 1997; Role of branding efforts in the success of broadcasters; Factors attributed to the decline...

  • Sponsors find the right fit. Heuton, Cheryl // MediaWeek;5/8/95, Vol. 5 Issue 19, Special Report: NCTA '95 p10 

    Reports on the trend among cable television networks to design programming to fit certain advertisers or categories of advertisers. Campbell Soups' sponsorship of vignettes on TV Food Network about easy-to-cook meals; Importance of getting the viewers' approval; Changes at Travel Channel;...

  • Cable Nation: Selling Certainty for Advertisers. Cunningham, Sean // Advertising Age;5/2/2011, Vol. 82 Issue 18, pC3 

    The article, part of a special advertising section, offers opinions cable television and cable television advertising, arguing that each represent an invaluable asset for marketers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics