TITLE

TV Guide Expands Effort

AUTHOR(S)
Haugsted, Linda
PUB. DATE
August 2006
SOURCE
Multichannel News;8/21/2006, Vol. 27 Issue 33, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the TV Guide Channel, which will devote eight hours of coverage to this year's Emmy Awards, has expanded its local ad sales affiliate promotion to 35 major markets. According to Gemstar-TV Guide International executive Amy Bates, interest in co-promotions has grown with each of the four red-carpet events the channel schedules annually: the Golden Globes in January, the Grammy Awards in February, the Academy Awards in March, and the Emmy Awards, this year in August.
ACCESSION #
22029260

 

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