Internet Users Rate Google Up, Yahoo Down

Haugsted, Linda
August 2006
Multichannel News;8/21/2006, Vol. 27 Issue 33, p18
The article focuses on the study made by the University of Michigan, reporting that Google Inc. is improving its customer-satisfaction ratings even as it modifies and expands features, while rival Yahoo Inc. has lost ground among its users. In the e-business category this quarter which includes search engines, portals, and news and information sites, Google was the top scorer. According to Larry Freed, CEO of ForeSee Results, Google has maintained dominance of the search market as they expand into a host of other services by putting the user in control of the online experience.


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