'Cheetah Girls 2' Aims to Be Next 'Musical'

Umstead, R. Thomas
August 2006
Multichannel News;8/21/2006, Vol. 27 Issue 33, p9
The article reports that Disney Channel Worldwide hopes to have a second major tween-targeted, multimedia hit with the premiere on August 23, 2006 of "The Cheetah Girls 2." Disney is engaged in a massive marketing and promotional campaign that encompasses television online, portable media, music recording and retail apparel industries. According to Disney entertainment president Gary Marsh, the 2003 movie "The Cheetah Girls" blazed the trail for other shows to become so-called multiplatform products. To develop a joint promotion, Disney Channel has teamed with Dish Network.


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