El Dorado does well with its own card

August 2006
Furniture/Today;8/21/2006, Vol. 30 Issue 49, p12
Trade Publication
The article reports on El Dorado Furniture's private-label credit program. Chief marketing officer Roberto Capo explains the terms of the company's credit program which aims to target individuals who have cash or need to finance their purchases. The company has trained its salespeople to show customers how they can save if they pay cash instead of financing for six months.


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