Tight fight determines who pleases buyers best

Rechtin, Mark
August 1999
Automotive News;8/16/1999, Vol. 73 Issue 5833, p25
Trade Publication
Reports on J.D. Power and Associates' 1999 Sales Satisfaction Index ranking automakers in terms of consumer satisfaction. Drop in ranking of Saturn and Lexus; Pressure from sales consultants of Saturn during the sales and finance/insurance process; Performance of top players in areas of sales presentation and purchase transaction.


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