TITLE

Tight fight determines who pleases buyers best

AUTHOR(S)
Rechtin, Mark
PUB. DATE
August 1999
SOURCE
Automotive News;8/16/1999, Vol. 73 Issue 5833, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on J.D. Power and Associates' 1999 Sales Satisfaction Index ranking automakers in terms of consumer satisfaction. Drop in ranking of Saturn and Lexus; Pressure from sales consultants of Saturn during the sales and finance/insurance process; Performance of top players in areas of sales presentation and purchase transaction.
ACCESSION #
2202193

 

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