GM 5-year plan aims to launch products with Pizzazz

Pryweller, Joseph
August 1999
Automotive News;8/16/1999, Vol. 73 Issue 5833, p24F
Trade Publication
Focuses on General Motors Corp.'s adoption of a five-year plan to develop automobile models. Examples of automobiles the company hopes to launch; Shift of focus from improving financials to enhancing technology; Expansion of the role of suppliers as partners in developing creative products.


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