TITLE

Kia opens ad blitz

PUB. DATE
August 1999
SOURCE
Automotive News;8/16/1999, Vol. 73 Issue 5833, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a news roundup about automobile marketing as of August 16, 1999. Includes Kia Motors America Inc.'s launch of a campaign for its 1999-model clearance sale with a cash-back incentive; Spots created by J. Walter Thompson for the Ford Motor Co. division luring visitors to the Chicago Motor Speedway on August 19, 1999; Freightliner Corp.'s selection of Richards Group to handle its account.
ACCESSION #
2202176

 

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