TITLE

Players shift, but ads won't

AUTHOR(S)
Halliday, Jean
PUB. DATE
August 1999
SOURCE
Automotive News;8/16/1999, Vol. 73 Issue 5833, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how changes in advertising executives handling the automobile industry will affect creative direction. Departure of key executives who worked on account of Mercedes-Benz to join Merkley Newman Harty; Designation of executive Tim Mahoney to head Porsche marketing; Appointment of marketing manager Deborah Wahl to head Mazda.
ACCESSION #
2202173

 

Related Articles

  • How Strato Is Your Streak?  // New Republic;12/13/54, Vol. 131 Issue 24, p7 

    The article focuses on automobile advertising. It states that the automobile industry is the highest achievement of capitalism in the U.S. and automobile advertising fattens free press. The article points out that the absurdity of the 1955 automobile models is exceeded only by the idiocy of the...

  • 6 prime movers in the auto advertising world.  // Automotive News;10/27/2003, Vol. 78 Issue 6064, p8M 

    The six most powerful advertisement executives in the U.S. auto industry range in age from 39 to 62. They control a combined $10.5 billion in measured advertisement spending each year. And they appear on "Advertising Age's" 2003 list of Power Players. The annual ranking of 30 advertising chiefs...

  • AUTOMOTIVE. Serafin, Raymond // Advertising Age;10/16/1995, Vol. 66 Issue 42, pS-8 

    Profiles corporate executives who control the funds devoted to advertising and promotion in automobile industry and trade. Includes Ronald Zarrella of General Motors Corp.; Louis Patane of Chrysler Corp.; Robert Rewey of Ford Motor Co.

  • Proton rethinks £2m advertising business. Lester, Robert // Marketing Week;12/15/2005, Vol. 28 Issue 50, p9 

    The article reports that Proton Cars UK is reviewing its advertising campaign account. This move of the company has come before a major marketing push, scheduled to take off in the 2007. The review is being overseen by Simon Park, general manager of sales and marketing of the company. The...

  • 2 German marketers are part of N.Y. panel.  // Automotive News;4/2/2012, Vol. 86 Issue 6510, p3 

    The article announces that the vice president of marketing for BMW of North America, Dan Creed, and the vice president of marketing for Mercedes-Benz USA, Bernie Glaser, have been named for the panel at the Automotive News New York marketing seminar to be held on September 18, 2012.

  • Chrysler trims production to cut vehicle inventory. Connelly, Mary // Automotive News;1/16/2006, Vol. 80 Issue 6185, p4 

    The article reports that bowing to dealer pressure, the Chrysler group is reducing vehicle production early this year. Joe Eberhardt, executive vice president of global sales and marketing, said that DaimlerChrysler AG will build fewer vehicles than it sells so it can reduce bloated inventories....

  • BUT WAIT, THERE'S MORE….  // AutoWeek;10/17/2005, Vol. 55 Issue 42, p56 

    The article presents information related to the automobiles industry. Kansas City, Missouri's KMBC-TV reports a carjacker abandoned his theft attempt of a Chevy Camaro because the pony car had a manual transmission. Unfortunately, the thief took the near-victim's keys with him. A Toyota...

  • Ford Tough: The Great Debate. McCarthy, Michael; Dawson, Angela // Adweek Southeast Edition;11/08/99, Vol. 20 Issue 45, p74 

    Presents information on the debate between advertising executives Deborah Wahl and John Hirschboeck over the declining sales of Ford car company. Implications of the issue; Reaction of advertising executives at the AAF Marketing Conference in 1999.

  • For Wrangler, Jeep thinks inside the box. Kranz, Rick // Automotive News;3/28/2005, Vol. 79 Issue 6140, p6 

    The article informs that the redesigned Jeep Wrangler debuting next year will retain an important styling characteristic, boxiness. In Jeep's view, that design element is needed to retain Wrangler's primary buyers, men. It also will help differentiate the four-door Liberty from a similar-sized...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics