Players shift, but ads won't

Halliday, Jean
August 1999
Automotive News;8/16/1999, Vol. 73 Issue 5833, p18
Trade Publication
Discusses how changes in advertising executives handling the automobile industry will affect creative direction. Departure of key executives who worked on account of Mercedes-Benz to join Merkley Newman Harty; Designation of executive Tim Mahoney to head Porsche marketing; Appointment of marketing manager Deborah Wahl to head Mazda.


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