Be careful, Ford: Pleasing owners is new for makers

August 1999
Automotive News;8/16/1999, Vol. 73 Issue 5833, p12
Trade Publication
Comments on Ford Motor Co.'s concierge service as part of its customer service program. Need for Ford to work together with its dealers to ensure the program's success; Investment in online automotive site selling automobiles to a national pool of club members.


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