Toyota targets youth at WiLL

Treece, James B.
August 1999
Automotive News;8/16/1999, Vol. 73 Issue 5833, p3
Trade Publication
Focuses on the partnership between Toyota Motor Corp. and nonautomotive companies to launch products targeting younger consumers. Debut of products under the common label `WiLL' aimed at young buyers; Joint promotions eyed by participating companies.


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