TITLE

Toyota targets youth at WiLL

AUTHOR(S)
Treece, James B.
PUB. DATE
August 1999
SOURCE
Automotive News;8/16/1999, Vol. 73 Issue 5833, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the partnership between Toyota Motor Corp. and nonautomotive companies to launch products targeting younger consumers. Debut of products under the common label `WiLL' aimed at young buyers; Joint promotions eyed by participating companies.
ACCESSION #
2202153

 

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