Why a confident ITV still matters to the ad industry

August 2006
Campaign;8/11/2006, Issue 32, p19
Trade Publication
The article reports on the importance of ITV PLC for the advertising industry in the coming years. Slump in advertising revenue and firing of its chief executive Charles Allen has lead the company to thing about changing its name. By 2010, television advertising will be replaced by digital advertising. However digital advertising medium has little to offer in the way of brand-building opportunities. Thus, ITV will be important for the advertising industry in the coming future.


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