Is new business suffering a drought?

Barns, Emma
August 2006
Campaign;8/11/2006, Issue 32, p17
Trade Publication
The article discusses certain issues related to the decline in the number of pitches of advertising agencies in 2005. Grant Duncan, chief executive of Publicis, opined that there has been a noticeable decline in new business. It has been discovered that there has been an increase in digital pitches by 243 percent. Hence, it has become necessary to get a digital advertising agency.


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