TITLE

Is new business suffering a drought?

AUTHOR(S)
Barns, Emma
PUB. DATE
August 2006
SOURCE
Campaign;8/11/2006, Issue 32, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses certain issues related to the decline in the number of pitches of advertising agencies in 2005. Grant Duncan, chief executive of Publicis, opined that there has been a noticeable decline in new business. It has been discovered that there has been an increase in digital pitches by 243 percent. Hence, it has become necessary to get a digital advertising agency.
ACCESSION #
22020245

 

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