Coke rediscovers its classic advertising mojo

Bussey, Noel
August 2006
Campaign;8/11/2006, Issue 32, p16
Trade Publication
The article focuses on Coca-Cola Bottling Co.'s new commercial. The advertisement aims to evoke feelings of warmth, joy and safety. The commercial was developed by a creative team of 25 people under the leadership of Nexus directors Adam Smith and Adam Foulkes. The company's advertising, in the recent years, has been aiming to promote the company's variants like Fanta Z and Diet Coke.


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