Cyberpets campaign for real animals

August 2006
Campaign;8/11/2006, Issue 32, p13
Trade Publication
The article reports on the Royal Society for the Prevention of Cruelty to Animals' (RSPCA) marketing campaign designed to educate the target audience about animal welfare issues. RSPCA has engaged Rocket Media and Lateral for communication strategy and digital creative production respectively. Rocket and PHDiQ are handling its media buying account. The first part of the campaign is aimed at creating awareness about responsible pet ownership.


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